Search Engine Optimization For Dummies, Second Edition

16th
JUN

Posted by GaQuay under Magazines

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

Gain greater visibility for your site
Advance your position in the rankings
Avoid techniques that cause search engines to bump your site to the end of the list
Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

Become familiar with search engines and search directories and find out which keywords work
Build your site with techniques that search engines like and avoid the ones they don’t
Register your site with the top search systems and get it listed in directories
Find out why links are important and see how to get other sites to link to yours
Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
Discover the common mistakes that make Web sites invisible to search engines

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