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Strategic Integrated Marketing Communications

Posted by bandr under Business & Investing

Strategic Integrated Marketing Communications

Book Description

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on-

Legal Forms for Starting & Running a Small Business

Posted by bandr under Business & Investing

Legal Forms for Starting & Running a Small Business

• Paperback: 434 pages
• Publisher: NOLO; 5th edition (January 30, 2008)
• Language: English

Managing Information Communication Technology Investments in Successful Enterprises

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Managing Information Communication Technology Investments in Successful Enterprises

Book Description
“The digital business world is undergoing phenomenal and sometimes turbulent changes. The digital economy has also seen the rise of entirely new businesses. Traditional bricks and mortar businesses are scrambling to become e-commerce businesses simply to survive in this new era. Whether in original economy or digital, IT investment is important in all businesses.

Strategies for Information Technology and Intellectual Capital

Posted by bandr under Business & Investing, General Programming

Strategies for Information Technology and Intellectual Capital

Book Description
“Due to the increasing importance of the intangible assets of a company, firms are now concerned with how best to manage and measure knowledge and other intangibles. In addition to this, information technology has drastically changed the way these measurements are managed.

Contemporary Chief Information Officers: Management Experiences

Posted by bandr under Business & Investing

Contemporary Chief Information Officers: Management Experiences

Book Description
Contemporary Chief Information Officers: Management Experiences explores the experiences of contemporary Chief Information Officers in the United States, Taiwan, and New Zealand, who agreed to participate and to be identified by name and company. The CIO role is now more of the management role but it still requires knowledge and leadership skills in the application of technology. The focus is now on employing technology to address business goals.